Posted on
August 06, 2025 by
The VRG Weblog Editor
istockphoto by franny-anne
The Vegetarian Useful resource Group and Vegan Journal commissioned YouGov to ask the next query in a nationwide YouGov grownup ballot. Listed are also the outcomes.
Which of the next, if any, do you anticipate from a meals labeled as a veggie burger? Please choose all that apply.
24% To have the ability to use it in the same approach in cooking as a burger from a cow.
6% To have the identical quantity of saturated fats and ldl cholesterol as a burger from a cow.
6% To include meat from a cow.
9% To solely be one thing that I’d buy if prices lower than a burger from a cow.
41% The entrance of the burger package deal will establish the primary ingredient (corresponding to soy or beans) and say one thing like “black bean-based veggie burger.”
15% The entrance of the burger package deal will say “veggie burger” however is not going to establish the primary ingredient or elements.
11% To have the identical quantity of iron as a as a burger from a cow.
10% To have vitamin B12 added.
43% To be labeled “plant based mostly burger”
31% To be labeled “vegan burger”
21% None of those.
Most individuals (94%) wouldn’t anticipate a veggie burger to have meat from a cow, and solely 6% anticipate a veggie burger to have identical quantity of fats and ldl cholesterol as a burger from a cow. As few as 9% stated they might solely buy a veggie burger if it prices lower than a burger from a cow. Price had much less affect than we anticipated. Over 4 in 10 (41%) would anticipate the primary ingredient recognized on the entrance of the package deal. There was a big phase of the inhabitants (43%) anticipating a veggie burger to be labeled “plant-based burger” and a big phase (31%) anticipating it to be labeled “vegan burger.” So a marketer has to think about their technique.
All figures, until acknowledged in any other case, are from YouGov Plc. Whole pattern dimension was 2,769 adults. 4 p.c had been vegetarian (By no means eat meat, fish, seafood or poultry) whereas round 96% consumed a number of of those merchandise. Fieldwork was undertaken between February 6–10, 2025 on-line in the US. The figures have been weighted and are consultant of all U.S. adults aged 18 and over. Outcomes are based mostly on a pattern and are topic to statistical errors usually related to sample-based data. For the above questions, we are able to have a 95% confidence degree that VRG’s numbers from YouGov are plus or minus one p.c (margin of error). Between 15% and 40%, and between 60% and 85%, the margin of error is plus or minus two p.c. Watch out when evaluating ballot numbers to different polls or international locations, as questions and definitions of vegetarian and vegan are sometimes completely different.
You’ll be able to see different Vegetarian Useful resource Group polls at https://www.vrg.org/nutshell/faq.htm#ballot
